IMPULSE

The biomechanics lab in your shoe. Real-time performance intelligence for elite athletes and coaches.

Julian Perkins · USC Iovine & Young Academy · 2026

PRIMARY BUYERNCAA Athletic Trainers & Directors of Player Health — budget authority, injury accountability, and the most to gain from catching a problem before it happens.

For Athletic Trainers, Coaches & Players

Before the injury,
there is a moment.
Now you can see it.

1

Trainer drops the insole in. <30 sec.

No shoe modification. No app pairing ritual. Keys into the heel cup and it's live.

2

Player runs. Impulse watches every landing.

Pressure, asymmetry, ground contact time — tracked silently at 50Hz in real time.

3

Load spike detected. Dashboard fires.

Trainer sees: "#11 Davis — Left ankle load spike. Sub out now."

4

Coach acts before the injury happens.

Davis comes off. The ACL that would have ended his season stays intact.

$395M

NBA salary lost to injury in 2025 (top 10 teams)

78%

sensitivity — landing mechanics predicted ACL injury (Hewett 2005)

<30s

setup in any shoe — no modification

LIVE SIDELINE VIEW — TRAINER'S TABLETIMPULSE

#3Williams

#7Thompson

#11Davis

#22Martinez

⚠ #11 Davis — Left ankle load spike. Sub out now.

The Problem

Injuries are cumulative — and invisible.

Current wearables track heart rate, speed, distance — but miss where injuries actually start: the foot. Every jump landing transmits 3–7× body weight upward. No wearable captures this in real time in a form coaches can act on.

Undetected Asymmetries

Left–right force imbalances go unnoticed until they become ACL tears, Achilles ruptures, or patellar tendinopathies.

Coaches Flying Blind

"There's no live feedback. It's more like, 'You good?' and you say yeah, even if you aren't." — Isaiah Johnson, Colorado MBB

Load Builds Silently

Fatigue changes mechanics before pain appears. Coaches make decisions with incomplete information. That gap is where careers are lost.

$395M+ Lost in 2025

The top 10 NBA teams by injured salary lost $395M in 2025 alone. At every level below — college, AAU, high school — the same problem plays out.

Science backs it: "Knee abduction moment predicted ACL injury with 73% specificity and 78% sensitivity." — Hewett et al., Am J Sports Med, 2005

The Solution

Meet Impulse.

A multi-layer smart insole that drops into any basketball shoe in under 30 seconds — worn over the existing insole with no modification to the shoe. Mechanically anchored so the sensor stays still while the foot moves, preserving data integrity under elite basketball shear forces.

"We are not a fitness tracker. We are not a data dashboard. We are the difference between a coach saying 'I wish I had known' and a coach saying 'I caught it in time.'"

Hardware + SaaSReal-Time AlertsBasketball-NativeCoach-FacingPatent Pending

Jump Take-Off Efficiency

How explosively and symmetrically a player pushes off on every rep.

Left–Right Asymmetry

Real-time comparison of load on each foot during cuts, drives, landings.

Fatigue Drift Detection

Ground contact time lengthens as players tire — Impulse catches this before the player feels it.

The Hardware

Engineered from the
ground up.

Live Dashboard Demo →

Impulse smart insole — exploded view of the seven-layer stack over a basketball shoe

Insole Stack — Foot to Shoe

1Moisture-Wicking Fabric

2Comfort Foam Layer

3Sensor Array (Flex PCB)

4Stabilization Foam

5TPU Anti-Slip Base

6Heel Cup + Toe StopPatent-pending anchor

7Heat-Welded Sealing

Connectivity & Specs

BT 5.0Real-time · ≥20m range

8hr+Battery life

50HzSample rate

<30sSetup, any shoe

WirelessInductive charging

What Impulse Measures

Data that goes deeper.

Explosiveness

Push-off power, jump takeoff force, acceleration off the ground.

Asymmetry

Left vs right foot load comparison in real time — bilateral ratio per foot-contact event.

Fatigue Markers

Ground contact time drift >15% vs session baseline triggers alert flag.

Sport-Specific KPIs

Jump efficiency, cutting forces, closeout deceleration, plant angle — basketball-native.

Ground Contact Time

Millisecond-level contact time per step; rolling 10-contact average transmitted live.

Live Coach Alerts

Plain-language signals (GREEN / YELLOW / RED) coaches act on immediately, sideline-ready.

Competitive Landscape

Impulse is a different class of product.

Competitor

Their Limitation

Why Impulse Wins

PlantigaNBA / elite programs

IMU only. Post-session reports. "The Autopsy Model" — tells you what happened yesterday.

Real-time · Pressure + IMU · Coach-facing

NURVV RunConsumer running

Running-only. Exterior pods snag in basketball. No coaching cues.

Basketball-native · No external hardware

Moticon OpenGoResearch-grade

$5,000+/pair. Lab instrument. Too complex for daily team use.

Team-priced · Daily use · Coach-first

Digitsole ProClinical gait

Clinic-oriented, post-activity only. Not built for explosive basketball mechanics.

Live feedback · Sport-specific algorithms

ARIONRunning form

No basketball KPIs. No team workflow tools. Generic positioning.

Basketball KPIs · Team dashboard · Mechanical lock

Plantiga is a camera. Impulse is a coach.

Market Opportunity

A massive, ready market.

Primary Beachhead

Collegiate Basketball

1,100 NCAA programs. Athletic trainers have budget authority. $5K–$15K/yr per program.

Secondary

AAU & Elite Travel

500K+ players. Parents spend $5–10K/summer. Injury = scholarship risk.

Long-Term

Insurance & Enterprise

Verified load management → premium reductions → mandated infrastructure.

450M

Basketball players worldwide

$395M+

NBA salary lost to injury in 2025 (top 10 teams)

1,100

NCAA programs addressable

500K+

AAU players annually

Market Sizing

The numbers are on our side.

Impulse doesn't need the full market. It needs to own the basketball biomechanics layer — then expand outward.

TAM$4.5B

Smart insole market (2025) · Projected $12.8B by 2035

SAM$110M+

Basketball programs, AAU, & sports medicine in North America

SOM$16.5M

NCAA basketball ceiling — 1,100 programs × $15K/yr

Y3 plan: 35 programs ≈ $491K ARR

Becoming the default biomechanics infrastructure for basketball — then soccer, football, track, and rehabilitation.

Basketball FirstThen Soccer + FootballThen Insurance + Enterprise

Business Model

Hardware is the entry.
Software is the business.

Full GTM Plan →

Blended gross margin 70%+ at scale · LTV:CAC of 7.7× · Annual contract model tied to the basketball season · Y3 ARR ~$491K

Hardware

$175/pair

12 pairs/team · 60% gross margin

Team SaaS

$1K/mo

× 9-month season = $9K ACV

Individual

$20/mo

× 4-month AAU season = $80/yr

Enterprise

$50K–200K+

annually · universities, insurance

7.7×

LTV : CAC

~87%

SaaS Gross Margin

$27K

3-yr SaaS LTV/team

~$491K

Y3 ARR (35 teams)

70%+

Blended Margin Y3+

The insole is the key; the data is the lock.

The Team

Strategy. Engineering.
Legal. Research. Partnerships.

Team Formation & Partnership Agreement →

JP

CEO & Founder

Julian Perkins ↗

USC IYA Cohort 11. Strategy, product design, sports innovation. 13+ athlete interviews. Relationships at USC, Maryland, Ohio State, Marquette, UConn, FSU, Emory, Delaware.

MY

CTO · USC Viterbi ECE

Mussie Yimer ↗

Embedded systems, FSR + BNO085 IMU, Bluetooth 5.0 architecture, end-to-end hardware builds.

XT

Head of Legal · USC Gould

Xavier Tall ↗

IP filing, provisional patent oversight, pilot agreements, LLC formation, investor contracts.

KJ

Head of Research · USC Keck

Khorie Jenkins ↗

Health Promotion & Disease Prevention. CCMA certified. USC Athletics background. Biomechanics accuracy lead.

MM

Strategy & Partnerships · UD

Malcolm McKenzie ↗

Collegiate athlete at Ohio State and Delaware. Deep ties to athletic staff. Jamaican National Swim Team.

AN

Advisor · Nike & Apple

Arturo Nuñez ↗

Senior global marketing executive. Executive leadership at Nike and Apple. Advising Impulse on brand and go-to-market.

CW

Advisor · Biotech & AI

Craig Williams ↗

President & CEO, Apriori Bio (Flagship Pioneering). Former GSK & ViiV Healthcare. Advising Impulse on investor strategy.

Advisor relationships formally documented in the Team Formation & Partnership Agreement — see Section 3.3 for full advisor terms, scope of engagement, and confidentiality obligations.

Open Partnership Agreement →

Roadmap

Foundation built. Prototype next.

✓

COMPLETE

Now

Foundation

Delaware LLC · EIN · cap table

Provisional patent filed

v0.1 breadboard + live dashboard

13+ athlete interviews

Advisors in place

2

IN PROGRESS

Summer 2026

Hardware R&D

v0.2 flex PCB design

Hardware contractor onboarded

Biomechanics threshold framework

LOI outreach to AAU + D1 programs

Sensor placement + grip validation

3

Prototype + Pilot

v0.2 prototype complete

First collegiate pilots live

Real session data collected

Coach testimonials + LOI signed

Full utility patent filed

4

HORIZON

Early 2027

Seed + Scale

Seed round closes ($500K–$1M)

Pilot-to-paid conversions at $9K ACV

AAU individual tier launches

10–15 programs via referral

AI fatigue modeling ships

What's Next

Three milestones.
Everything follows.

Raising · $500K–$1M Seed

Impulse is raising to reach the proof points that convert investor conversations from hypothetical to active. Here is what the next stage of capital unlocks.

Prototype on the court. v0.2 flex-PCB units mechanically stable under elite basketball shear forces — transmitting accurate, real data.

First LOI signed. A collegiate or AAU program on record with a signed letter of intent. Buyer validation, not athlete enthusiasm.

Full utility patent filed. Provisional converts to utility — the mechanical indexing system protected for 20 years.

We are in early conversations with investors who see where this is going. If this resonates, let's talk.

What This Stage Unlocks

Pilot-ready hardware

Contractor build + fabrication. Units that survive an NCAA practice and transmit clean BLE data — not a breadboard demo.

Biomechanics threshold framework

Sport-specific alert logic validated against real session data. The baseline system that makes personalized risk detection possible.

Coach and trainer testimonials

2–3 collegiate programs piloting live. A coach on record saying it works changes every subsequent conversation.

Seed round ready

Hardware proven. Buyer validated. IP protected. This milestone is what converts the seed raise from a story into a term sheet.

Appendix

Supporting Documents.

All documents set to "Anyone with link can view"

Primary Document · Business

Impulse — Investor Brief

Full confidential investor document. Problem, solution, market sizing, competitive landscape, business model, roadmap, IP strategy, full team bios.

Open Investor Brief →

Team Documents

Team Formation & Partnership Agreement

Equity split, roles, vesting, IP assignment. Signed by all 5 founders.

Open →

Research

User Research Findings

13+ structured interviews: Isaiah Johnson, Ashton Hardaway, Caden Diggs, Amari Bailey + 10 more.

Open →

Finance

3-Year Financial Pro Forma

Full sourced P&L · Revenue detail · Unit economics · LTV:CAC · 15 cited sources.

Open →

Product

Live Dashboard Demo

Working Traffic Light sideline dashboard. Real-time Green / Yellow / Red alert system per player.

Open Live →

Project Management

Full Gantt Chart

24-week project timeline with all milestones, owners, and dependencies. W1 → W24.

Open Gantt →

Team Culture

Team Culture Document

Our values, operating principles, communication norms, and the culture we're building at Impulse.

Open →

Engineering

Engineering Requirements Doc

Full technical specifications, sensor requirements, hardware constraints, and system architecture.

Open ERD →

Strategy

Go-to-Market Plan

Phase-by-phase customer acquisition. Collegiate pilots → AAU → professional teams. Channel & partnership pipeline.

Open →

IMPULSE

Before the injury, there is a moment.
Now you can see it.

Julian Perkins · CEO & Founder · Impulse Technology LLC

impulsetechs.com → julianp@impulsetechs.com → linkedin.com/company/impulsetechs →

USC Iovine & Young Academy · Cohort 11 · 2026 · Confidential

Before the injury,there is a moment.Now you can see it.

Trainer drops the insole in. <30 sec.

Player runs. Impulse watches every landing.

Load spike detected. Dashboard fires.

Coach acts before the injury happens.

Injuries are cumulative — and invisible.

Undetected Asymmetries

Coaches Flying Blind

Load Builds Silently

$395M+ Lost in 2025

Meet Impulse.

Jump Take-Off Efficiency

Left–Right Asymmetry

Fatigue Drift Detection

Engineered from theground up.

Data that goes deeper.

Explosiveness

Asymmetry

Fatigue Markers

Sport-Specific KPIs

Ground Contact Time

Live Coach Alerts

Impulse is a different class of product.

A massive, ready market.

Collegiate Basketball

AAU & Elite Travel

Insurance & Enterprise

The numbers are on our side.

Hardware is the entry.Software is the business.

Strategy. Engineering.Legal. Research. Partnerships.

Foundation built. Prototype next.

Three milestones.Everything follows.

Pilot-ready hardware

Biomechanics threshold framework

Coach and trainer testimonials

Seed round ready

Supporting Documents.

Team Formation & Partnership Agreement

User Research Findings

3-Year Financial Pro Forma

Live Dashboard Demo

Full Gantt Chart

Team Culture Document

Engineering Requirements Doc

Go-to-Market Plan

Before the injury,
there is a moment.
Now you can see it.

Engineered from the
ground up.

Hardware is the entry.
Software is the business.

Strategy. Engineering.
Legal. Research. Partnerships.

Three milestones.
Everything follows.